As of December 2024, Apple Ads spans 91 countries and regions (source: Apple Ads Regions), making it one of the easiest ways to target a global audience.
To empower developers to reach the target audience in the Apple App Store, XMP by Mobvista has built a new link with the Apple Ads platform, offering bulk ad creation and management capabilities across all Apple ad placements, including Today Tab, Search Tab, Search Results, and Product Pages.
In this article, you will learn how to leverage XMP's latest feature to optimize Apple Ads performance efficiently.
Apple Ads: Unleash Global Reach, Amplify App Discovery
Apple Ads offers unparalleled access to a worldwide market, helping apps efficiently connect with global audiences and stand out in the crowded app ecosystem. To accommodate different user behaviors, Apple Ads offers diverse ad placements, including:
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Today Tab: Over half a billion weekly visitors start their App Store journey here, offering prominent ad placement for maximum visibility, as detailed on Overview - Apple Ads.
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Search Tab: Ads appear before users enter a search term, capturing intent early in the discovery process.
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Search Results: Ads are placed at the top of results for relevant search terms, enhancing visibility for high-intent users.
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Product Pages: Ads that appear in the "You Might Also Like" section, providing additional exposure during browsing.
Make your Apple Ads More Effective with XMP
Maximize Global Visibility With Bulk Ad Creation
Developers often encounter repetitive tasks when promoting apps across multiple markets on Apple Ads. That's because they need to manage campaigns, adjust bids, and optimize keywords for each target region separately.
With XMP's Bulk Ad Creation feature, advertisers can create multiple ads customized for regions by selecting locations simultaneously and configuring key elements. This boosts campaign efficiency and helps developers more quickly expand into 21 high-potential markets.
If you want to launch Apple Ads in Europe, the United States, and Central Asia, simply select all target locations, then set region-specific keywords, bids, targeting groups, and creatives — all in one go!
Effortless Bulk Campaign Management Across Accounts
Facing challenges with complex and massive Apple Ads management? XMP provides a one-stop solution for Apple Ads, simplifying campaign management with advanced features like bulk start, pause, scheduling, duplication, keyword editing, and bid adjustments.
These features streamline campaign management across multiple accounts and apps, eliminating the need to switch, amplifying efficiency for large-scale App Store advertising. Advertisers can claim back significant time and effort to refine their advertising strategies and maximize performance.
Faster Iteration With Bulk Duplication
Rapid market changes often leave developers struggling with the time-consuming process of adjusting ads for optimal strategies, hindering efficient iteration and precise promotional targeting.
XMP now includes the Bulk Duplication feature for Apple Ads. This enables media buyers to replicate high-performing campaigns, ad groups, and ad creatives, instantly generating ads with minor adjustments, enabling faster iteration and advertising strategy optimization.
For example, a game developer can duplicate a top-performing ad in XMP, tweaking location and age targeting, and generate multiple ads to boost promotional precision.
Scaling Smarter with AI-Powered Automation
Large-scale ad campaigns, particularly during peak traffic periods like holidays, often face the challenge of insufficient manpower for timely ad scaling.
XMP’s AI assistant resolves this by automatically optimizing ads based on preset rules, thereby streamlining workflows. XMP boosts budgets for your winning campaigns, shifts spend dynamically during traffic booms, ensuring that advertisers are always informed and can make timely refinements.
For instance, setting a click-through rate (CTR) threshold for keywords, and when the threshold is exceeded, the AI assistant will adjust the bid to scale up the ad, maximizing campaign performance.
XMP's upgraded integration with Apple Ads offers powerful tools for developers aiming for global reach. This allows them to maximize their app's visibility and drive successful user acquisition in the competitive App Store landscape.
🎁 Limited-Time Offer: Free Access to XMP’s Apple Ads Tools in 2025From today until December 31, 2025, XMP users get free access to Apple Ads tools.Maximize your app’s visibility across 91 regions – start now!Ready to scale your app’s growth?👉 Claim your free access now or contact our team for a personalized demo.*Note: Free access applies only to Apple Ads features within XMP. Other channels (e.g., Google Ads, Meta Ads) require separate subscriptions.All rights of interpretation are reserved by XMP by Mobvista.
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